Getting serious about third-party auto lead generation is worth the effort. In fact, using third-party auto lead generation resources can often be the difference between meeting monthly goals and missing them.
Old-school techniques like cold calling are tried and true for a reason, but they work only as part of a bigger-picture sales strategy. Even new-school techniques like engaging with car buyers on social media are just a part of running a successful dealership.
Cold calling works – it has historically, and it’s still an effective tool today. Snail mail newsletters work by calling attention to inventory. Social media is an amazing tool to connect with and build relationships with customers. Even having your store’s entire website re-designed around driving auto lead generation can be beneficial for the bottom line. Yet, while being totally self-reliant on in-house auto lead generation seems good in theory, you’re still missing out on sales.
Different buyers have different needs and methods when buying cars. Many are distrustful of dealerships, and therefore of auto dealership websites. Others don’t enjoy the traditional car buying experiences. Some enjoy the comfort of car shopping from home. Many younger buyers don’t realize that cars must be obtained from franchise dealers and not from the OEM directly, so they don’t think to search for websites at the dealership level.
To serve this vast audience of car shoppers that isn’t landing on auto dealer websites, there are third-party auto lead generation websites like CarsDirect. These sites assist car shoppers by augmenting the traditional car buying experience while still connecting them with your inventory.
CarsDirect offers a full suite of products designed to help car dealers sell more cars: New Car Leads, Used Car Leads, Special Finance Leads, and innovative Display Advertising and Mobile solutions. We encourage you to explore this website to learn about how our award-winning products can help you move more units.