By Cristian Rivera
The days of having a new car lead result in a customer physically showing up at a dealership and purchasing a brand new car might be numbered. It might sound alarmist—and it mostly is—but auto dealers should expect that in the future, more potential car buyers will research and purchase a new car entirely online.
Where does this leave auto dealers?
Driving off a dealer lot in a brand-new car has long been considered a life milestone in the United States. It’s possible that in the near future a significant percentage of car sales will be done without going to a dealership and instead completely online.
While the majority of dealerships already offer car delivery, odds are more consumers will opt to advantage of this service. Take for instance the retail industry, which needed to adapt to consumers’ expectations in order to thrive. Companies like Amazon and Ebay delivering everyday items from tech, clothes, and home appliances shifted the landscape for major traditional brick-and-mortar retailers. The grocery industry is seeing a similar trend that is growing in prominence with the addition of grocery and food delivery services. The auto industry could very well see that same shift in the United States.
How will this affect new car leads?
Certainly, there will always be consumers who prefer to physically see and test drive a car before purchasing one. However, leaving the dealership lot with keys in hand to a brand new car could happen less and less. It is at that point where auto dealers will have to shift their business strategy to meet and exceed the needs of consumers. More time and more money should be invested in new car leads and lead gen that is effective and will thrive in a potential industry shift like car delivery.
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