Spanish-Language Special Finance Leads & BDC Services


Spanish-Language Special Finance Leads

Did You Know?

The American Spanish-speaking special finance market represents huge opportunity for auto dealers!

Even so, Spanish-speakers are currently vastly underserved by dealers who are unsure about how to reach this audience.

Taking action now to connect with Spanish-speakers will give you a major edge over your competition – and will keep you “locked in” with the Spanish-speaking audience in your market going forward!


The Numbers Speak For Themselves

    • Median U.S. Hispanic income has grown 20.7% in the last five years
    • New car sales to U.S. Hispanics are projected to grow 8% by 2023 – despite declines in the overall market
    • U.S. Hispanics are 4x more likely to buy a new vehicle and 52% more likely to add an additional new vehicle to their household, providing an ideal opportunity to build loyalty for future purchases
    • Hispanic buyers are 1.25 times more likely to use a mobile device to search for cars vs. the general population*

We’re Your 1-Stop Spanish Marketing Partner!

With 40 years of combined experience, CarsDirect + Auto Credit Express are the original pioneers in online marketing for auto dealers looking to connect with audiences of all types.

We use our extensive online marketing knowledge to deploy sophisticated targeting techniques to meet Spanish-speakers on the mobile devices and social media platforms they prefer.

Our full-time online marketing team constantly adjusts and optimizes campaigns, ensuring a steady flow of Spanish-language leads in your market.

In short, we handle the heavy lifting in sourcing Spanish leads – you enjoy more traffic to your store consisting of eager shoppers looking to buy!


It Gets Better – Because The Price Is Right!

Best of all, our Spanish-language special finance leads are available at no additional cost vs. our traditional Special Finance leads. This allows you to adjust your special finance lead mix to include Spanish speakers without any additional overhead.


Start owning the Spanish audience in your market today! Click here to get started now.

* Sources: [1] Wall Street Journal; [2] Univision; compared to 2018; [3] IHS, Polk; [4] Twitter, Inc.

Spanish-Language BDC Services

Instantly Make Your BDC Bilingual!

Outsourcing your Spanish-language BDC functions to CarsDirect + Auto Credit Express gives Spanish-speaking shoppers a first-class introduction to your store – while you save big on labor costs associated with qualifying Spanish-language leads.


A Native-Speaking, First-Class Call Center

The CarsDirect + Auto Credit Express Spanish-language call center is located in Hermosillo, Mexico and is staffed exclusively with native Spanish speakers to encourage buyer trust and to efficiently qualify leads. Call center staff is highly trained on the needs of automotive consumers and dealers.

Our call center staff handles all the heavy lifting:

    • Working and verifying leads
    • Gathering trade-in details
    • Appointment scheduling
    • Preparing customers for their visit
    • Post-appointment follow-up calls

Unbeatable Pricing!

Introductory BDC pricing at just $5 per lead means no more reasons to put it off – give us a try and get more Spanish-language buyers through your door today!


Get started with Spanish BDC services at your store now! Just fill in the below:




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