Need More Sales? Don’t Underestimate The Value of Used Car Leads
By Cristian Rivera
There were almost 60 million vehicles sold in the United States in 2017, according to data from Statista, a leading source of market and consumer data. Broken down, these sales consisted of 42.7 million used car sales and 17.1 million new car sales.
Is this a new trend?
Not at all. While the number of total car sales has increased globally, U.S. consumers have opted to buy used cars at a greater rate than new cars for more than a decade. For car dealers, used car leads are vital to sustain a healthy number of sales. To understand why used car leads and sales make up a majority of the cars sold, it’s important to fully understand the used car consumer.
Show me the money!!
By far the biggest and most important factor consumers consider when deciding on a used or new car: the price. The down payment, financing, maintenance, car insurance, gas – everything adds up rather quickly for interested car buyers.
The gap in price between new and used cars makes it that much more enticing for consumers to choose the latter. If the only difference between the same car at a lower and a higher price point is that one has a few thousand miles, it almost always makes more sense to go for the lower priced vehicle in the eyes of many U.S consumers. In the same way that used cars often bring good value to consumers, so to is the case for used car leads for auto dealers.
Don’t forget…
Most consumers interested in buying a used car do a fair amount of their shopping, research and price comparison online. The internet can be an auto dealer’s’ best friend when pursuing used car leads as they often bring the leads to you.
CarsDirect offers the best new car leads and a full suite of products designed to help car dealers sell more cars: New Car Leads, Used Car Leads, Special Finance Leads, and innovative Display Advertising and Mobile solutions. We encourage you to explore this website to learn about how our award-winning products can help you move more units.
