In 2017 there were wildfires in California, Idaho, Washington, Montana, and Oregon – not to mention two major hurricanes in the Southeastern United States. Beyond impacting and displacing the lives of families, these disasters are having an ongoing impact on new and used car leads.
Many of the cars in the areas affected by the disasters are being sold or scrapped, thus creating an influx in both the new and used car markets. As a result, it’s a crucial time to look at your new and used car leads in a new way because your new and used car leads could be community members looking to replace a vehicle damaged by a natural disaster.
Fortunately, automakers are providing discounts for those affected by the wildfires and hurricanes. It’s creating a unique opportunity to reevaluate your used and new car leads and reach a new, unique customer: a person, possibly displaced, with an insurance claim payout looking to replace their damaged car.
Keep in mind that many manufacturer natural disaster discounts are only several hundred dollars, which relatively speaking is not much of a discount. Nonetheless, $700 saved to a family trying to rebuild after a disaster is helpful. If you’re a part of the communities affected by recent natural disasters, be sure to filter your used and new car leads for people trying to rebuild their lives. These customers may be appreciative of a customized sales approach and being made aware of special automaker discounts.
For customers to be eligible for natural disaster discounts, a copy of an insurance claim must be provided. While almost all automakers are providing discounts, be sure to check if your dealership has eligible stock by checking the following articles:
CarsDirect offers more than just the best new and used car leads, but also a full suite of products designed to help car dealers sell more cars: New Car Leads, Used Car Leads, Special Finance Leads, and innovative Display Advertising and Mobile solutions. We encourage you to explore this website to learn about how our award-winning products can help you move more units.