You need the best tools at your disposal to successfully operate a business, but shopping for tools can be exhausting and confusing when every vendor claims to have the best tool at the lowest cost. This is especially true in the third party lead provider space. Online searches return more than 210 million results for “third party lead provider” — overwhelming, to say the least!
But not all hope is lost. Some simple guidelines can help you maneuver the market and buy the best new car leads to benefit your business.
First, minimize the inherent risk in buying leads. Buying the best new car leads starts with research. How are leads generated? Does the broker have your best interest in mind, or are they obligated by a one-sided contract? Thoroughly reading a lead provider’s Terms of Service can give several clues as to how the lead generation process is conducted. Look for transparent metrics and reporting – transparency usually correlates with quality. Make sure vendors break down the geographical markets served in a way that makes sense for you and your audience, especially when 50 miles can make or break a sale.
Not every company can provide the best new car leads. Ask about the pieces of information that are attached to each lead. If you’re skeptical about the lead generation process as described to you, go undercover and submit your own information on a vendor’s site. Doing so can be an eye-opening exercise in determining which are the best new car leads.
While more leads are often better than less, diminishing returns do exist. Make sure you’re not paying for useless information. For example, CarsDirect sends follow up surveys to customers who have submitted leads to gain insights on why a customer did or didn’t end up purchasing a vehicle.
CarsDirect offers more than just the best new car leads, but also a full suite of products designed to help car dealers sell more cars: New Car Leads, Used Car Leads, Special Finance Leads, and innovative Display Advertising and Mobile solutions. We encourage you to explore this website to learn about how our award-winning products can help you move more units.