While Volkswagen’s new “Americanized” Jetta and Passat models seem to be getting the lion’s share of the attention in the media lately, the CC has become an even more compelling option in VW’s North American lineup. Originally intended to be a variant of the Passat, the CC – a premium “four-door coupe” – has been positioned as its own model toward the top of the VW food chain. For 2013, VW updated the CC with revised grille and hood designs, and bi-xenon headlights to keep it fresh.
VW’s strategy is that the CC is a competitor to models from upscale makes that cost thousands more, leaving the Passat to compete in the bread-and-butter family sedan category. To see if this upward-thinking strategy is paying off, we used exclusive CarsDirect cross-shopping data from the past three months to take a look at the top five vehicles currently cross-shopped against the 2013 CC.
(The percentages refer to the percentage of total CC shoppers who also cross-shopped the alternate models listed. For example, 28.5% of buyers who shopped a CC also shopped a Passat.)
VW Passat: 28.5%
Honda Accord: 19.5%
Audi A4: 14.2%
VW Jetta: 12.4%
BMW 328: 7.6%
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