By Cristian Rivera
In the month of October 2018, many auto brands saw a drop in U.S. sales when compared to a year ago. Although this might seem like bad news for auto dealers looking to convert Ford leads, Toyota leads, and other popular auto brand leads in the U.S. into sales, there’s significant insight about consumers trends to gain from October’s sales numbers.
What does all this mean for Ford leads?
Today we’ll look specifically at Ford. While overall sales were down in October for Ford—along with many other automakers—the brand still sold almost 185,000 units during the month, indicating there is still strong demand for Ford vehicles, and therefore, strong value in Ford leads. And Ford SUV sales were up, according to Ford’s website.
Ford’s numbers show that the Ford Expedition saw it’s best month in 14 years and the Lincoln Navigator sales were up by almost 200 percent.
As the consumer market rapidly shifts toward trucks, SUVs and crossovers in the auto industry, auto dealers must adapt in order to make sales. Ford leads are among the more valuable lead types as their lineup of SUV models continues to perform extremely well.
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