Can Chevy perform the equivalent of an automotive miracle with its new 2014 Impala? The company thinks it can. The current version of the Impala defines the term “fleet queen,” with 70% of all sales going to fleets. But Chevy aims to change this in a big way with the all-new 2014 Impala, which it unveiled earlier this year. The first ground-up redesign of the Impala since 2000, the new Impala features bold styling, a plush interior and the latest tech features in an effort to elevate the car to a premium level in the Chevy line-up that customers are willing to pay full sticker for. (Currently, thanks to discounts, retail customers in many cases can get an Impala for the price of a competing mid-sized sedan.)
Chevy says the new Impala is designed to go head-to-head with large sedans like the Ford Taurus, Toyota Avalon, and the Chrysler 300. But are car shoppers thinking about the Impala in such company, or will they need a major reconditioning when the new car hits lots? To find out, we took a look we took at look at the current-gen Impala and used exclusive CarsDirect cross-shopping data from the past three months to take a look at the top five vehicles currently cross-shopped against the 2013 Impala.
(The percentages refer to the percentage of total Impala shoppers who also cross-shopped the alternate models listed. For example, 22.4% of buyers who shopped an Impala also shopped a Malibu.)
Chevy Malibu 22.4%
Honda Accord 12.5%
Nissan Altima 12.1%
Ford Taurus 11.7%
Ford Fusion 9.5%
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