We like data around here, and we think should you, too. All too often I hear people say, “Don’t get analysis paralysis.” Personally, I think that type of philosophy is a bit short-sighted. You need to know when to take action. That’s the goal of looking at data: use it, and take action. But sometimes people have a tendency to “admire the problem”… and that wastes everyone’s time.
At CarsDirect, we survey our customers constantly. We also conduct a large volume of lead verification, so we’d like to share some of that data with you this month. Of course what you chose to do with this data is up to you…
If you’re interested in custom data and analysis, please pick up the phone and let us know. We’re happy to work with your dealership to find ways to continuously improve by taking action. I’m also conducting a session at Digital Dealer 13 in October if you’d like to learn more about what’s happening right now with the online consumer. We’ll also share best practices and refined processes for closing more sales, so this time you can actually share what happened in Vegas! Well, some of it anyway…
VP Sales, CarsDirect