It’s been an exciting time for us here at CarsDirect and at our parent company, Internet Brands (see the official announcement here). To think back on the days when we needed to sell 10 more cars on the last day of a month to secure our next round of funding, but if we didn’t… gulp! Well, we made it through those early days, and here we are almost 15 years later getting ready to close on a sale valued at over $1.1 billion. This wouldn’t have been possible without you, our dealer partners, and we thank you for your dedication and loyalty in helping us evolve to where we are today.
Over the past decade, and especially in the past few years, we’ve turned our focus to the media side of car buying by producing top quality content for our consumers to fuel our phenomenal growth. Internet Brands has continuously invested in CarsDirect – and the entire Internet Brands Automotive Group – to ensure that we stay ahead of the innovation curve. As we look toward our bright future with KKR as a partner, we continue our laser focus on the mobile customer, and how they want to connect to dealers and get their information. As we’ve explored over the past few months (and continue to explore this month in our article about using text messaging as a marketing channel), the online consumer is showing us that they are changing, and we’re leading the way to give them what they want.
Here’s to another 15 years of growth and innovation with the success of our dealer partners as a top priority!
VP Sales, CarsDirect