By Cristian Rivera
These days, most people spend much of their free time on social media. Facebook, Twitter and Instagram have become a necessity for many, and these social networks have become integrated in everyday life.
All this is great news if you’re a car dealer in search of car sales leads. Having a social media presence is vital in today’s world for businesses, as it helps builds your brand’s reputation and—most importantly—can lead directly to sales.
If you’re an auto dealer and still wary about using social media, here are three reasons why you should consider adding social media to your car sales leads efforts:
A 21st century solution for 21st century consumers
According to a survey of U.S. adults by the Pew Research Center, 74% of Facebook users say they visit the site daily and over half of them do so several times a day. Additionally, the same survey found that 46% of Twitter users visit the site about once a day. In the case of car sales leads, social media provides a unique opportunity to capture an already attentive and curious audience. If so many of your potential customers are on social media every day, doesn’t it make sense to use that to your advantage? The answer is yes!
Acquire car sales leads effortlessly through social media
If used efficiently, social media is a cost effective approach to pursuing car sales leads. Through Facebook lead-generation ads, for example, you and your buyer can be connected effortlessly. People interested in buying a car can simply, in a single tap, send all their information which is automatically filled-in by Facebook. This streamlined experience puts car dealers on the fast-track to getting more car sales leads.
Use it or lose it
If you’re not using social media to create car sales leads, the odds are your competition already does. Don’t lose out on customers to your competition by not having an online presence. The internet has made it much easier to for dealers to get leads without having to do too much legwork.
Facebook and other social media platforms are amazing resources to gain more car sales leads. But don’t forget that CarsDirect offers the best new car leads and a full suite of products designed to help car dealers sell more cars: New Car Leads, Used Car Leads, Special Finance Leads, and innovative Display Advertising and Mobile solutions. We encourage you to explore this website to learn about how our award-winning products can help you move more units.