Over the past year, CarsDirect has worked very hard to improve the supply volume and quality of our special finance program as this important market rebounds. And it’s a great feeling to see our efforts paying off by being award the 2013 Gold Award for Special Finance Lead Provider in the Dealers’ Choice Awards presented by Auto Dealer Monthly magazine. Thank you to our dealers for their recognition of our effort to strive to be the best!
We have built our Automotive Media Network around the philosophy that great-quality content drives the best traffic. Our enthusiast sites, forums, and marketplaces each combine to create the best automotive community in online media today. As credit has loosened, the secondary finance market has come back strong, and our dealer demand in many markets has outpaced supply.
As a result, we continue to innovate to bring dealers closer to the consumer – not only through the traditional special finance lead, but also through display ads across our network driving targeted traffic to dealer websites. We’re also seeing an increase in dealers taking advantage of advertising our exclusive vanity phone numbers to use as many portals as possible to share their value proposition with this very important and most profitable segment.
Over the years, we have become very adept at targeting consumers in this segment, and dealers are using advertising messages to sell their value proposition with great success. We’ll continue to drive our content initiatives to bring the best information to our automotive community with the understanding that if you have what the consumer is looking for, and deliver it in the manner in which they prefer, we’ll serve both consumers and our dealers in the best way possible. It’s nice to see recognition of a strategic plan that has been executed very successfully.
Thanks again for honoring CarsDirect as one of the top special finance lead providers in the industry.
VP Sales, CarsDirect