Archive for month: August, 2017

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August 22, 2017
22 Aug 2017

Why You’re Doing Everything Right…But Still Missing Sales

Getting serious about third-party auto lead generation is worth the effort. In fact, using third-party auto lead generation resources can often be the difference between meeting monthly goals and missing them.

Old-school techniques like cold calling are tried and true for a reason, but they work only as part of a bigger-picture sales strategy. Even new-school techniques like engaging with car buyers on social media are just a part of running a successful dealership.

Cold calling works – it has historically, and it’s still an effective tool today. Snail mail newsletters work by calling attention to inventory. Social media is an amazing tool to connect with and build relationships with customers. Even having your store’s entire website re-designed around driving auto lead generation can be beneficial for the bottom line. Yet, while being totally self-reliant on in-house auto lead generation seems good in theory, you’re still missing out on sales.

Different buyers have different needs and methods when buying cars. Many are distrustful of dealerships, and therefore of auto dealership websites. Others don’t enjoy the traditional car buying experiences. Some enjoy the comfort of car shopping from home. Many younger buyers don’t realize that cars must be obtained from franchise dealers and not from the OEM directly, so they don’t think to search for websites at the dealership level.

To serve this vast audience of car shoppers that isn’t landing on auto dealer websites, there are third-party auto lead generation websites like CarsDirect. These sites assist car shoppers by augmenting the traditional car buying experience while still connecting them with your inventory.

CarsDirect offers a full suite of products designed to help car dealers sell more cars: New Car Leads, Used Car Leads, Special Finance Leads, and innovative Display Advertising and Mobile solutions. We encourage you to explore this website to learn about how our award-winning products can help you move more units.

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August 15, 2017
15 Aug 2017

Why Subprime Leads and Used Car Leads are a Local Issue

Used car sales account for a large percentage of gross profits for many dealerships, and subprime loans now make up 16% of all auto loans issued — and this percentage is rising fast. That’s a serious amount of market share going to subprime lending! Even better, subprime auto loans can help subprime buyers re-establish their credit and often, their lives.

Reports of increasing subprime auto defaults mean it’s more crucial than ever to be selective with serving used car leads with the right subprime inventories to attract the right customers. When selecting used car leads it’s important to look at national and local used car sales trends, and adjusting your inventory on a locally based approach first.

For example, the Kia Forte might look desirable when shopping inventory to serve your subprime car leads…

subprimeinventory1

…but not so if you’re in Phoenix, a location where the Forte doesn’t crack the top 15 of top subprime inventory:

subprimeinventory2

Targeting your inventory locally is beneficial to every party involved. So how do you take advantage? Let the subprime car sales experts at CarsDirect and Auto Credit Express help.  Get charts and data on which models are being bought by subprime buyers in your area, and buy used car leads revolving around those makes and models – all from one vendor!

Even better, CarsDirect offers a full suite of products in addition to Special Finance — including New Car Leads, Used Car Leads, and innovative Display Advertising and Mobile solutions. We encourage you to explore this website to learn about how our award-winning products can help you move more units.

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