There’s no doubt that text messaging has permanently changed the way people communicate. For better or for worse, texting is here to stay. But can texting actually help you sell more cars?
As we covered in previous Dealer Reports, one-third of mobile inquiries are either buying this weekend, on their way to a dealership right now, or actually at a dealership shopping. Savvy dealers have been texting with customers to set up appointments, answer questions, and negotiate deals for quite some time now.
Here at CarsDirect, we saw an opportunity to take the power of texting and mobile devices a step further – to engage customers via text whether they’re seeing one of your ads at home, browsing your inventory while on the go, or actually on your lot. This month, we’re officially unveiling CarsDirect Mobile Connect, a cutting-edge, turnkey mobile marketing solution designed to maximize sales opportunities among mobile customers.
Here are some highlights of the new capabilities CarsDirect Mobile Connect is pioneering:
Unique Text [Code] Functionality
At last, a quick and easy way to enter the world of text marketing. CarsDirect Mobile Connect makes it simple to get unique text codes for your entire vehicle inventory. These codes can be promoted in all marketing channels, such as vehicle listings in print ads, as well as on special inventory decals provided by CarsDirect:
Each text inquiry receives an auto-text response with a link back to a corresponding mobile-optimized landing page (vehicle detail page, dealer page, offer page, etc.):
Meanwhile, customer information is instantly sent to your CRM, providing a new source of qualified leads and an easy way to track ROI on marketing campaigns:
Highly Optimized Mobile Landing Pages
The mobile-optimized landing pages to which text inquires are directed are professionally designed and incorporate your dealership’s branding:
These landing pages feature an automated vehicle inventory feed featuring VIN details, and photos. Customers can text your dealership for more information directly from the page. Landing pages also make use of clean, responsive design that renders correctly on virtually all mobile devices.
No existing mobile site, or not happy with your current mobile site? No problem. CarsDirect Mobile Connect can easily become your mobile site, and even use your existing domain.
We’re Just Getting Started
All of us at CarsDirect are very excited about the mobile capabilities that CarsDirect Mobile Connect is bringing to dealerships across the country. We plan continuous upgrades and enhancements to the products as the mobile customer continues to evolve.
If you’d like more information about CarsDirect Mobile Connect or have specific questions about how this texting technology can help your dealership sell more cars, please get in touch at any time at firstname.lastname@example.org or (800) 260-5857.