We started off in a deep freeze, but it thawed out.
Things got off to a slow start at NADA this year, as many attendees encountered delays getting into New Orleans due to this year’s crazy winter weather. But the weather gave way, and once everyone was able to come together, what I found was a genuine overall good feeling about the industry. The storm had passed – in more ways than one.
As we rapidly delve into 2014, the industry continues to focus on technology. A major topic of discussion was how mobile technology will continue to change the industry, and how to capture the consumer in the ever-changing landscape of the online retail sales process. From optimized content, to e-mail, chat, text, apps, new, used, secondary finance, dealer ratings, and driving traffic from all of those sources to the dealer, there are many advertising and marketing options to choose from, as evidenced by the hundreds of booths on the NADA show floor. There are a lot of great ideas out there – and more than ever, there is also great value in having guidance to navigate these digital waters.
Indeed, partnering with a company that is an established organization can help you get to where you want to be going. Take your time and ask your trusted colleagues what they are doing and who they work with. Take their input into consideration as you evaluate new vendors. Risk comes with the territory, but it can be mitigated, and there are big returns if you put in the work.
We all know that great content drives web traffic. This year, the technology being developed to deliver that content to the consumer and connect them to you is truly amazing. Ride the wave!
Need help navigating the waters? Join us at the next Internet Sales 20 Group and we can help. See below for more information on this valuable marketing workshop.
VP Sales, CarsDirect