I recently attended the Dealer Synergy Internet Sales 20 Group conference in Boston. I left with that unique feeling that comes after you have opened yourself up to really learning, and have attained clarity with clear direction. The event was attended by the majority of Toyota dealers in the New England / Boston Region (as well as some folks from the Toyota corporate office), several Massachusetts State Automobile Dealers Association dealers, and of course the Dealer Synergy consulting team and their partner vendors (we at CarsDirect are proud to be such a partner).
We all know that many auto conferences tend to be light on content. The Internet Sales 20 Group workshops are different, offering an intense three days of real working groups tackling the digital space with a passion for improving and advancing the industry. I was part of a panel that discussed CRMs and digital media / advertising consisting of a group that represented a phenomenal amount of industry experience. I also led a session on Mobile Strategy that was met with great interest, and Mobile continued to be a strong theme over the course of the conference. Indeed, the passion and energy from the dealers who attended was palpable – and no one was afraid to speak his mind and address the tough subjects.
If you really want to learn, and have a passion for improving your Internet / Digital Sales department, I highly recommend you consider an upcoming Internet Sales 20 Group conference.
VP Sales, CarsDirect