We’re always working to create products that mutually benefit consumers who visit CarsDirect.com and our dealer partners. We’re especially proud of our latest new product: CarsDirect’s My Showroom. This industry-first feature lets consumers who visit CarsDirect bring their friends along as they shop for a car, creating a social car buying experience that leads to more solid leads for dealers.
CarsDirect’s My Showroom brings together several tools to provide a better, faster, and social car buying experience for consumers:
• Fast social log-in. Consumers can quickly sign into CarsDirect and configure their personal showroom using an existing social network account such as Facebook, Twitter, or LinkedIn.
• Save vehicles. As consumers browse vehicles, they can save an unlimited number of new and used vehicles that they’re considering to their personal showrooms with one click.
• Share vehicles. Consumers can share their list of saved vehicles with friends on Facebook, Twitter, and other social networks. Their friends can then vote and comment on the vehicles under consideration to help make a purchase decision.
For years, CarsDirect customers have been telling us that that they value their friends’ opinions highly when it comes to which car they choose. We think that My Showroom will help lead to more confident purchase decisions by CarsDirect users, resulting in even more solid and more qualified leads for our dealer partners. In fact, our early data shows that consumers who use My Showroom are more than 10 times more likely to convert into a lead than consumers who don’t use the feature.
You can learn more about social car buying and CarsDirect’s My Showroom at http://www.carsdirect.com/social.