It takes only a walk around the block to see that people are more connected to their phones and tablets than ever before. As Internet traffic in general shifts to mobile devices, CarsDirect surveyed mobile customers to gauge where they stand in the purchase process. The results shed much light on the state of mobile car shoppers and how close they are to making a purchase. Below are some interesting excerpts and takeaways from CarsDirect’s Mobile Survey.
Takeaways: Mobile shoppers are overwhelmingly far into the purchase process, with few shoppers looking for ratings and reviews while almost 50% are looking for pricing information. Shoppers are also looking for information about dealer inventory and photos and colors of the car. A whopping 70% have already decided on trim and options, indicating they are looking for specifically equipped vehicles to purchase.
Takeaways: When it comes to dealer visits, CarsDirect’s survey again shows that mobile shoppers are very close to purchase. Interestingly, almost 9% of survey respondents were using their mobile devices to look for information while actually visiting a dealer, while almost a quarter of respondents planned to visit a dealer that same day.
In our next issue, we’ll share additional findings from our Mobile Survey and share some tips on how to use this insight on mobile shoppers to properly handle these shoppers and close more deals.