There’s no doubt about it – the all-new 2014 Chevrolet Corvette Stingray stole the Detroit Auto Show earlier this month. A bold evolution of the historic Corvette lineage, particularly in terms of styling, the 2014 Corvette is already drawing comparisons to exotic supercars costing many tens of thousands of dollars more.
A common assumption about Corvette buyers is that they know exactly what they want when they’re shopping for a car. To test that theory, we took at look at the current-gen 2013 Corvette and used exclusive CarsDirect cross-shopping data from the past three months to take a look at the top five vehicles cross-shopped against the 2013 Corvette.
(The percentages refer to the percentage of total Corvette shoppers who also cross-shopped the alternate models listed. For example, 12.2% of buyers who shopped a Corvette also shopped a Mustang.)
Ford Mustang: 12.2%
Ford Shelby GT500: 9.9%
Porsche 911: 7%
Porsche Boxster: 6.2%
Honda Accord: 5.6%
Interestingly, the 2012 Corvette was cross-shopped against the 2013 Corvette at a rate of 18.5%, besting all of the new models listed above. It’s unusual for a new car to be shopped against a used version of the same car at such a high rate. So perhaps the theory is correct: the only thing you can compare a Corvette to is…another Corvette.
Want custom cross-shopping data for your vehicles? Contact us at 866.852.3784 or firstname.lastname@example.org.