CarsDirect’s parent company, Internet Brands, recently announced that it has acquired High Gear Media, a next-generation publisher of automotive news, information, and tools for in-market car buyers. High Gear Media joins the Internet Brands Automotive Group, which includes CarsDirect and our collection of more than 130 auto enthusiast websites.
Founded in 2007, High Gear Media has grown to operate some of the fastest-growing online automotive brands, including The Car Connection (research content and e-commerce) , Motor Authority (luxury and performance news and enthusiasts), and Green Car Reports (clean environmental news and enthusiasts).
The combined Internet Brands Automotive Group / High Gear Media audience will number more than 35 million unique monthly visitors, making it one of the largest automotive networks on the Internet. As a dealer, you’ll benefit from even more organic new and used car sales opportunities. Robust advertising options including display ads and new / used car leads will allow you to precisely target your desired market segments.
“We have always admired the quality of digital content produced by High Gear Media,” said Todd Dearborn, Vice President of Sales at CarsDirect. “Our dealers will benefit greatly from more sales opportunities as we integrate High Gear into our growing automotive portfolio. We’re truly excited about the innovation we’ll uncover and achieve in the days ahead.”
To find out how you can start benefiting from this exciting addition to our portfolio, contact your CarsDirect representative or e-mail us today!